{"title":"Jokom Outfitters","description":"\u003cp\u003eJokom Outfitters is an Indigenous-owned, women-led outdoor apparel brand rooted in\u003cbr\u003ethe Mi’kmaq way of life. We create small-batch pieces for people who feel most alive on\u003cbr\u003ethe land—camping, hunting, fishing, or gathered around the fire. Guided by the Mi’kmaw\u003cbr\u003eprinciple of Netukulimk (ned-ouu-goo-limk), we prioritize balance with the land, use\u003cbr\u003eresponsible materials, and produce in thoughtful quantities, so we only take what we\u003cbr\u003eneed.\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003eFounded by Kendra Barberstock (Paul), a proud member of Sipekne’katik First Nation,\u003cbr\u003eJokom Outfitters grew from a lifetime of feeling most at home in the bush, even while\u003cbr\u003eliving in the city. Every design carries a message about connection to land and\u003cbr\u003ebelonging, and a portion of our profits support grassroots initiatives that help more\u003cbr\u003epeople access and feel welcome in outdoor spaces.\u003c\/p\u003e","products":[{"product_id":"the-jokom-outfitters-tee","title":"The Jokom Outfitters Tee","description":"\u003cp\u003eShow your love for the land and for Indigenous outdoor storytelling with the Jokom\u003cbr\u003eOutfitters logo tee. This easygoing staple pairs an earthy green base with our full logo,\u003cbr\u003edesigned for folks who feel most alive outside. \u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft, Garment-dyed Comfort Colors® 100% cotton\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit for everyday wear\u003c\/li\u003e\n\u003cli\u003eDeep green tee with Jokom Outfitters circular logo\u003c\/li\u003e\n\u003cli\u003eIndigenous-owned, women-led outdoor brand\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Jokom Outfitters","offers":[{"title":"M","offer_id":48383928303716,"sku":"4200-0010","price":45.0,"currency_code":"CAD","in_stock":true},{"title":"L","offer_id":48383928336484,"sku":"4200-0011","price":45.0,"currency_code":"CAD","in_stock":true},{"title":"XL","offer_id":48383928369252,"sku":"4200-0012","price":45.0,"currency_code":"CAD","in_stock":true},{"title":"2XL","offer_id":48383928402020,"sku":"4200-0013","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0271\/8780\/6308\/files\/Screenshot_1.png?v=1778174628"},{"product_id":"stay-grounded-tee","title":"Stay Grounded Tee","description":"\u003cp\u003eA quiet reminder to slow down and reconnect with the land. The Stay Grounded tee\u003cbr\u003efeatures a bold tree line graphic and a message that keeps your feet—and your\u003cbr\u003espirit—planted on the ground.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSoft Comfort Colors® 100% cotton\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit, great for layering\u003c\/li\u003e\n\u003cli\u003eForest silhouette with “Stay Grounded” graphic\u003c\/li\u003e\n\u003cli\u003eMi’kmaw teachings of balance and respect for the land\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Jokom Outfitters","offers":[{"title":"S","offer_id":48383940034660,"sku":"4200-0010","price":50.0,"currency_code":"CAD","in_stock":true},{"title":"M","offer_id":48383937085540,"sku":"4200-0010","price":50.0,"currency_code":"CAD","in_stock":true},{"title":"L","offer_id":48383937118308,"sku":"4200-0011","price":50.0,"currency_code":"CAD","in_stock":true},{"title":"XL","offer_id":48383937151076,"sku":"4200-0012","price":50.0,"currency_code":"CAD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0271\/8780\/6308\/files\/Screenshot_2.png?v=1778174955"},{"product_id":"land-therapy-tee","title":"Land Therapy Tee","description":"\u003cp\u003eFor anyone who heads to the bush when life gets heavy. The Land Therapy tee\u003cbr\u003ecaptures a peaceful camp scene under the stars, celebrating the healing power of time on the land.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGarment-dyed Comfort Colors® 100% cotton\u003c\/li\u003e\n\u003cli\u003eRelaxed unisex fit for trail, camp, or city\u003c\/li\u003e\n\u003cli\u003eMoonlit campsite graphic with “On the Land Is My Therapy – Share Nature’s\u003cbr\u003eStory”\u003c\/li\u003e\n\u003cli\u003ePerfect for campers, fishers, hunters, and storytellers\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Jokom Outfitters","offers":[{"title":"M","offer_id":48383948259428,"sku":"4200-0010","price":55.0,"currency_code":"CAD","in_stock":true},{"title":"L","offer_id":48383948292196,"sku":"4200-0011","price":55.0,"currency_code":"CAD","in_stock":false},{"title":"XL","offer_id":48383948324964,"sku":"4200-0012","price":55.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0271\/8780\/6308\/files\/Screenshot_3.png?v=1778175266"},{"product_id":"off-to-the-bush-tee","title":"Off to the Bush Tee","description":"\u003cp\u003eMade for that moment when you finally shut everything down and go. 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